Nike's Timeline

After parting ways with Onitsuka Tiger, the company rebrands to Nike, Inc. on May 30, 1971, named after the Greek goddess of victory. That same year, Carolyn Davidson, a graphic design student, creates the iconic “Swoosh” logo for just $35; Phil Knight later rewards her with shares.

In October 1984, Nike secures a groundbreaking five-year, $2.5 million deal with rookie Michael Jordan. The Air Jordan I launches in April 1985. Despite being “banned” for not adhering to NBA uniform rules, Nike capitalizes on the controversy, paying the fines and turning the shoes into a cultural phenomenon, generating $150 million in sales in its first year.

After dominating the amateur golf scene and winning the 1996 Masters, Tiger Woods signs with Nike, catapulting the brand to prominence in golf equipment and apparel. His presence transformed Nike Golf into a key player in the sport.

LNike debuts the Flyknit technology with the Flyknit Racer and Trainer at the 2012 London Olympics. This revolutionary knit-upper approach delivered race-ready, ultra-lightweight sneakers with minimal waste—ushering in a new era of sustainable design. By the end of that year, Flyknit materials were applied across diverse categories including hoops, soccer, and lifestyle sneakers.

In the 2020s, Nike continues to push advancements in smart footwear, augmented reality experiences, and its Nike Air line legacy. Though specific 2023 events are not yet documented, the brand is actively exploring self-lacing systems, embedded sensors, and AR try-ons—signaling its trajectory into future-forward retail and product experiences.